Now let's talk about Amazon Pinpoint.
Amazon Pinpoint is, in essence, a fully-managed
multi-channel messaging service.
With Pinpoint, we can send emails, SMS, text
messages, mobile push notifications,
and also in-app messages as well.
And so, an obvious question at this point would be
well, what about simple notification service?
I can send text messages and mobile push
notifications there as well.
What about simple email service?
I can use that to send email.
And all of that is true.
The big difference between Pinpoint and using
other services like SNS and SES is that with
simple notification service and simple email service,
your application would be responsible for managing
the audience that the messages are going to,
delivery schedules, and the content.
And so, with Pinpoint, Pinpoint provides
a number of built-in tools to help with that.
So, simple notification service, simple email service,
those are great for development teams, Pinpoint is
great for development teams, but Pinpoint is also
great for marketing teams, and that's really
what sets it apart.
And so, Pinpoint includes a number of powerful
built-in marketing tools, such as the ability
to create message templates.
We can also define delivery schedules.
We can define highly targeted segments of our
customers within Pinpoint.
That way, we don't necessarily have to do that within our,
within our application.
We can also, within Pinpoint, just create and manage
full campaigns.
Now, to do that with simple notification service
and simple email service, would require a lot more
coordination between marketing and development, and it would
require a lot more work on development to put that in code.
Whereas, with Pinpoint, these kinds of things are
already built in, and they can be very easily leveraged
by code.
Now, Pinpoint also provides some very powerful
customer analytics features.
In fact, what used to be Amazon Mobile Analytics, all of
that functionality is now a part of Amazon Pinpoint.
And so, we can use they analytics to measure a
number of things, such as app revenue, and app usage.
And so, we, we want the ability to not only send these
messages, but to understand how those messages
were, how those messages influenced a user
using our application.
Did they respond to that message by opening our application
or going to our website?
And so we can use these customer analytics to understand
trends, and retention, and customer behaviors, you know,
and these kinds of of tools, the SDK is very easy
to integrate and it supports iOS, Android, and also
JavaScript.
And so we can, we can gain a number of insights
across such things as demographics, interest data,
activation metrics, and retention metrics as well.
So, as you can see, Pinpoint gives us a very
powerful set of tools to enable marketing
to segment their, our audience in ensure
that our messages are reaching the right people,
and it also gives developers easy tools to code
against that.
So, if you are currently looking to build new applications
on AWS, then I would suggest taking a look at Pinpoint.
If you're currently using SMS, or a simple email service,
and working with a marketing team, then I would also suggest
that both teams take a good look at Amazon Pinpoint.