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Now let's talk about Amazon Pinpoint.

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Amazon Pinpoint is, in
essence, a fully-managed

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multi-channel messaging service.

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With Pinpoint, we can
send emails, SMS, text

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messages, mobile push notifications,

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and also in-app messages as well.

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And so, an obvious question
at this point would be

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well, what about simple
notification service?

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I can send text messages and mobile push

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notifications there as well.

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What about simple email service?

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I can use that to send email.

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And all of that is true.

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The big difference
between Pinpoint and using

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other services like SNS
and SES is that with

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simple notification service
and simple email service,

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your application would be
responsible for managing

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the audience that the
messages are going to,

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delivery schedules, and the content.

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And so, with Pinpoint, Pinpoint provides

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a number of built-in
tools to help with that.

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So, simple notification
service, simple email service,

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those are great for
development teams, Pinpoint is

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great for development
teams, but Pinpoint is also

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great for marketing
teams, and that's really

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what sets it apart.

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And so, Pinpoint includes
a number of powerful

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built-in marketing tools,
such as the ability

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to create message templates.

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We can also define delivery schedules.

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We can define highly
targeted segments of our

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customers within Pinpoint.

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That way, we don't necessarily
have to do that within our,

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within our application.

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We can also, within Pinpoint,
just create and manage

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full campaigns.

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Now, to do that with
simple notification service

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and simple email service,
would require a lot more

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coordination between marketing
and development, and it would

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require a lot more work on
development to put that in code.

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Whereas, with Pinpoint,
these kinds of things are

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already built in, and they
can be very easily leveraged

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by code.

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Now, Pinpoint also
provides some very powerful

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customer analytics features.

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In fact, what used to be
Amazon Mobile Analytics, all of

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that functionality is now
a part of Amazon Pinpoint.

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And so, we can use they
analytics to measure a

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number of things, such as
app revenue, and app usage.

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And so, we, we want the
ability to not only send these

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messages, but to understand
how those messages

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were, how those messages influenced a user

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using our application.

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Did they respond to that message
by opening our application

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or going to our website?

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And so we can use these
customer analytics to understand

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trends, and retention, and
customer behaviors, you know,

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and these kinds of of
tools, the SDK is very easy

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to integrate and it supports
iOS, Android, and also

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JavaScript.

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And so we can, we can
gain a number of insights

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across such things as
demographics, interest data,

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activation metrics, and
retention metrics as well.

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So, as you can see,
Pinpoint gives us a very

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powerful set of tools to enable marketing

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to segment their, our audience in ensure

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that our messages are
reaching the right people,

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and it also gives developers
easy tools to code

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against that.

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So, if you are currently looking
to build new applications

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on AWS, then I would suggest
taking a look at Pinpoint.

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If you're currently using SMS,
or a simple email service,

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and working with a marketing
team, then I would also suggest

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that both teams take a good
look at Amazon Pinpoint.