- Now let us talk about agile sales.
Agile is broadly used in sales and marketing.
Marina Alex is an agile coach who introduced SWAY.
SWAY stands for sales with agile.
It is proprietary sales system founded
on self-organization, cross-functionality,
and value.
According to Marina,
the effectiveness of SWAY has been proven in practice.
It has been successfully utilized
in more than 20 countries around the world.
Sales volumes increased.
And that happened primarily due to the effectiveness
of the agile system
of the concepts of creating value for the client.
Day to day interaction between sales and marketing
and the customer.
SWAY users have observed
that sales grow from 43 to 127%
within a 12-month period.
SWAY has components of scrum agile manifesto.
It follows values and principles of agile.
It also focuses on coaching and leadership strategies,
self-organization,
and overall sales management.
It utilizes and established cycle
of receiving feedback from the client,
continuous hypothesis testing,
collaboration with marketing.
It also does deliver in short sprints
and realize on rapid improvement events,
very similar to agile retrospectives.