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- Now let us talk about agile sales.

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Agile is broadly used
in sales and marketing.

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Marina Alex is an agile
coach who introduced SWAY.

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SWAY stands for sales with agile.

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It is proprietary sales system founded

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on self-organization, cross-functionality,

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and value.

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According to Marina,

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the effectiveness of SWAY
has been proven in practice.

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It has been successfully utilized

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in more than 20 countries
around the world.

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Sales volumes increased.

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And that happened primarily
due to the effectiveness

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of the agile system

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of the concepts of creating
value for the client.

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Day to day interaction
between sales and marketing

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and the customer.

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SWAY users have observed

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that sales grow from 43 to 127%

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within a 12-month period.

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SWAY has components of
scrum agile manifesto.

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It follows values and principles of agile.

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It also focuses on coaching
and leadership strategies,

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self-organization,

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and overall sales management.

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It utilizes and established cycle

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of receiving feedback from the client,

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continuous hypothesis testing,

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collaboration with marketing.

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It also does deliver in short sprints

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and realize on rapid improvement events,

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very similar to agile retrospectives.