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- Modern product design
is not purely functional.

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Competition is high.

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And so are customer expectations.

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Nowadays product practices
include aesthetics, environment,

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ergonomics, reliability,
quality, security,

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and many other parameters,

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besides traditional
functionality and cost.

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The answer to the question
of what product to build

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that will delight the
customers is not trivial.

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There are multiple modern
product frameworks and methods

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that allow experimenting with
products and getting answers

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before actually investing time and effort

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and building those.

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Google Ventures created an methodology

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of design sprints that
combines design thinking

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with lean startup practices.

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Five days of intense user research

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built on the five phases
of design thinking.

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This methodology is described
by Jack Knapp and others

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in the book: "Sprint,
How to Solve Big Problems

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and Test New Ideas in Just Five Days."

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Design sprints at Google
Ventures are unique

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five days processes for
answering crucial questions

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through prototyping and
testing ideas with customers.

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Doesn't it remind you of lean startup?

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It's a combination of
business strategy, innovation,

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behavioral science, and design

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all packaged in a step-by-step
process that anyone can use.

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Design sprints implement the lean startup

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build-measure-learn feedback
loop in a very unique way.

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Day by day of the week.

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On Monday, participants
map out the problem

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and pick an important place to focus.

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On Tuesday, they sketch
competing solutions on paper.

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On Wednesday, they make decisions

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and turn the ideas into hypothesis.

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On Thursday, they create
a realistic prototype

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based on this hypothesis.

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And on Friday, of course,
they conduct user research

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and test this prototype
with potential customers.

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This method enables a thorough

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and structured way of
conducting user research.

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Once the research is completed,

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the time comes to define the
minimum viable product or MVP.

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MVP is an iterative low-risk way

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of building a minimal,
valuable, valuable deliverable

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for the customer and
releasing it to the customer.

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It's a concept that stresses
the impact of learning

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in product development.

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It represents a early version of a product

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with just enough features
to satisfy early customers

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and provide feedback for
future product development.

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MVP is a great concept.

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It minimizes risk, because
it helps test assumptions

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about whether the product
meets customer needs.

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And by doing this, MVP minimizes waste.