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- Design thinking is an iterative process

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focused on understanding the
user and the user's problem.

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The goal of design thinking

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is to identify strategies and solutions

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that might not be instantly apparent

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with our initial level of
understanding of customer needs.

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Design thinking is
based on a deep interest

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in understanding customers.

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It is focused on questioning
and validating the problem,

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the assumptions and the solutions.

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It is very useful when defining
and validating a problem

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that is not well understood
or is simply unknown.

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In this case, we adopt a hands on approach

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to test and prototype it.

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Design thinking involves
ongoing experimentation,

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brainstorming, and that
all includes prototyping,

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sketching, testing, different
ways of validating ideas.

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Design thinking is usually
implemented in phases.

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It starts from
understanding customer needs

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to developing and testing solutions.

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Pioneers of design thinking
include the company IDEO

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and Stanford's d.school.

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Those companies use their own
definition of the process.

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What is important?

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The process is never linear.

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It's repeated iteratively.

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For example, d.school defines

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the following five phases
of design thinking,

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empathize with your users,

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define your user's needs, their problems,

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and your insights,

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ideate by challenging assumption

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and creating ideas for
innovative solutions,

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prototype to start creating solutions,

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and then test them.

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Very simple five steps

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and very powerful in understanding

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the actual customer needs.